Design services

Innovating in services to create value

A unique methodology for optimising services, improving the user experience, rethinking the service offering and imagining innovation opportunities for the organisation.

Another unique area of expertise is the development of consumption or usage scenarios involving players and scenes that go beyond the notion of persona.

Most of these approaches are preceded by ‘anthropological’ field observations which enable us to reconstruct the world as it is and not as we presume it to be.

Our teams film, photograph and detect real emotions and actions, going beyond the declarations that feed traditional focus groups.

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Client Success Stories

  • Majorel

    International leader in customer relationship management

    Majorel
  • Urgo

    Field observation in hospitals and private practice: identifying innovative solutions for the treatment of complex wounds

  • Michelin Lifestyle Limited

    How to Diversify and Drive Innovation Beyond the Core Business?

  • Valrhona

    How to Transform an Innovative Idea into a Value-Generating Success?

    chocolat Valhrona
  • Aixam

    How to Redefine Product Design for a Key Player in driving license exempt Urban Mobility?

    AIXAM voiture
  • Neatfreak

    How to Support a Leading Home Organization Brand in Its Innovation Strategy?

  • Musée de la Romanité

    An immersive journey into the heart of the Musée de la Romanité and its collections.

    Musée de la Romanité
  • Tour de France

    How to Redefine the Digital Experience for a World-Renowned Sporting Event?

    Tour de France Zebrand
  • Tryba

    How to rethink the brand strategy and retail design of a windows and doors specialist ?

    Tryba
  • Morocco Now

    How to strengthen the strategic positioning of a competitive and innovative export hub?

    MOROCCO