How to innovate right and not just innovate with the eye-novation method?
Redefine its offer, winning new customers, redefining its marketing,
modify its organisation or internal interactions, develop its ecosystem through partnerships… These are all subjects that must be on the agenda of managers to face a turbulent world, in the midst of a post-Covid 19 crisis.
Format
1 illustrated book for :
- Discovering the practices and mistakes to avoid in order to succeed in innovation projects,
- Appropriating the “Eye-novation” method based on 30 years of experience in the field and based on the combination and improvement of tools such as Design thinking and Lean start-up,
- Understanding the mechanisms of the markets through a decoding based on concrete examples.
The public
Company managers and professionals in marketing, innovation, R&D, digital; project managers wishing to de-risk and implement innovation processes.
The expert
Bertrand Barré
CEO of Groupe Zebra
French business leader, entrepreneur, speaker, author. He has been an expert in innovation management and design thinking for over 30 years.
Groupe Zebra
Innovation & Design agency since 1986.
In 30 years, the group has collaborated with hundreds of clients and helped develop more than 8000 products and services sold worldwide.
Click here to order the book:
contact@groupezebra.com
For more information:
eye-novation.fr