Customer Experience Design
There is not just one, but multiple customer experiences.
Groupe Zebra has developed a tool: HCX (Human Customer eXperience), focused on emotions beyond mere usage and the customer journeys.
By starting with emotions, we move beyond the reduction of the customer to mere usage mechanics and physical journey.
Every service is consumed differently depending on the moment, situation, environment, and the customer’s objective. Thus, the same proposition can be perceived in multiple ways through a more emotional lens, leading to a much more precise enhancement of services.
The ultimate customer experience is multifaceted. The real art lies in managing this effectively.
Our clients’ success stories
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Urgo
Field observation in hospitals and private practice: identifying innovative solutions for the treatment of complex wounds
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Musée de la Romanité
An immersive journey into the heart of the Musée de la Romanité and its collections.
