Corporate Strategy - GROUPE ZEBRA, Innovation Agency

01Innovation Strategy

Are you looking for?

Client Insight + Creative processes + Business modeling + Prototyping + Open innovation

Understanding

Business model diagnostics
Market context
Client insight detection
Dynamic Observations

Inspiration

Interviews of experts
Benchmarking
Sociology
Trend studies

Production

Projections at 3, 5, 10 years
New product
New activity
Reconstruction
of your offering
Business modeling

Launch

Marketing of your offering
Communication

“The crucial steps
to making innovation happen”

Majorel, new major actor in the customer relationship

Solutions for complex wounds

Co-piloting innovation on all non-pneumatic projects.

02Marketing Strategy

Need to find new growth ?

We help you find new opportunities :

1

Marketing objectives

Increase your turnover, margins, market share and number of client
Expand geographically
Penetrate the market

2

Marketing strategy

Determine the client segmentation and identify targets
Make your offering visibly different
Define your value proposition / Client advantage

3

Ways forward

Priorize your activities : diversification, rationalisation of your activities, development of a new offering
Start your Mix Marketing
Cost your budget
Manage and follow through

03Brand Strategy

By defining a brand strategy , you pragmatically and methodologically give your offering increased value.

The brand is the strategic substrate that gives birth to emotions binding customers to you.

A brand plateform is your must have document to differentiate yourself and to have

a clear and constant path over time.

• Study your market, its key players and their positionning
• Benchmarks
• Interviews

This strategic substrate is your brand plateform

It is made up of :

A strategic choice of a few key values that endower your offering with a credible, attractive and differentiating positioning in the market and the minds of your customers.