Majorel, new major actor in the customer relationship
Solutions for complex wounds
Co-piloting innovation on all non-pneumatic projects.
02Marketing Strategy
Need to find new growth ?
We help you find new opportunities :
1
Marketing objectives
Increase your turnover, margins, market share and number of client
Expand geographically
Penetrate the market
2
Marketing strategy
Determine the client segmentation and identify targets
Make your offering visibly different
Define your value proposition / Client advantage
3
Ways forward
Priorize your activities : diversification, rationalisation of your activities, development of a new offering
Start your Mix Marketing
Cost your budget
Manage and follow through
03Brand Strategy
By defining a brand strategy , you pragmatically and methodologically give your offering increased value.
The brand is the strategic substrate that gives birth to emotions binding customers to you.
A brand plateform is your must have document to differentiate yourself and to have
a clear and constant path over time.
• Study your market, its key players and their positionning
• Benchmarks
• Interviews
This strategic substrate is your brand plateform
It is made up of :
A strategic choice of a few key values that endower your offering with a credible, attractive and differentiating positioning in the market and the minds of your customers.
With this tool you are sure the decisions and actions that drive brand deployment will be coherent :
a position from which to structure the marketing mix.
• Brand architecture
• Name
• Visual identity
• Brand universe
• Communication
“ A compass to steer
all communication ”
“ Strategy is the art of human, financial and technological ressource allocation that steers the company long term andgiv es it a decisive and durable competitive egde. ”
Let's
stay in touch
If you wish to be contacted leave us a message.
I am sure we have lots to talk about.
Every little story is the seed of A major project –
6 allée du Levant 69890
La Tour de Salvagny
France
Tél +33 (0)4 78 47 58 93
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