Nos actus Innovation

Innovation is not a new phenomenon: electricity, printing, the combustion engine, vaccines... Are all innovations that have been around for a long time! BUT THEN, WHAT HAS CHANGED? Markets are saturated with identical offerings and emergence is difficult. Reinventing oneself is the solution to forge strong and sustainable competitive advantages. To forget to question oneself is today to risk disappearing Moreover innovation means introducing an element likely to change usage. At the crossroads of R&D, Marketing and Design expertise, innovation has become a necessity. It requires also a strong commitment from managers: definition of a strategy, creation of appropriate teams and establishment of an action plan and measurement tools.