Product portfolio management and development

Managing a company’s products and ranges is a daily challenge for its teams. A well-managed product-service portfolio enables a company to adapt to constant change, to perform well in its market and to maximise profits.

Our services:

Optimisation of product ranges.
Creation and development of new products
Adapting to changes in customer targets
Diversification
Marketing the offering (product copywriting, naming, packaging, on- and off-line marketing, etc.)

The Zebra Group supports you and helps you to optimise and develop your product portfolio:

– By deepening your understanding of users and behavioural trends.
– By taking advantage of the macro-trends that affect your business.
– By giving you an oblique view of your market and its players.
– By detecting THE KEY CRITERION® of your market and determining YOUR ANGLE OF ATTACK® so that your product portfolio really stands out in the market.

The tools:

Key criteria and angle of attack®
Oblique vision SF/X/S