OBLIQUE VISION® for Ideation

Design Thinking is so powerful we decided to enhance it for use wherever and whenever Ideation is needed. The result: Oblique Vision® by Groupe Zebra.

Empathy, the first step, is the key to taking the right direction. If you just look and listen you will only see the ‘bleeding obvious’ blinded like all of us humans by your biases and prejudices. In order to detect what goes unseen and unsaid -as any good scout- you need to ‘be prepared’.

Oblique Vision® does just that, thanks to the three lenses of Know-how, Experiential and Simplexity you will see more of the world. Kant, the philosopher, put it in a nutshell when he said: ‘we do not see the world as it is but as we are’.

• Know-howis the world of tradition and expertise, often the only one you see in your professional lives,
• Experiential is that of emotions and belonging,
• Simplexity is about the positive effects when complexity is replaced by simplicity.

Once you have seen the world of your target groups through all 3 lenses then you can Define the issues to be tackled and make sure Ideation has a purpose.

So, whether your needs are a novel product or concept, a new service or business, you should learn to use Oblique Vision®. At Groupe Zebra, we apply it to client projects and we also train companies and organisations to use it themselves or even better with us! For this we set up units where our services are available on demand for multiple projects.

Do contact me with your reactions,

Oliver Hinton ohinton@groupezebra.com