The Stratégies of Design Grand prix 2018 – Groupe Zebra wins a Gold
Spotlight on our latest creation for Cluster Lumière: a visual identity that’s invisible if it’s not switched on!
*Click on the image to access the presentation video
Wishing to add value and breathe new life into the lighting industry, Cluster Lumière decided to launch the Lumen project, the City of Light, with the aim of bringing together the main stakeholders in the lighting sector on a single site.
Cluster Lumière then asked us to create a visual identity capable of bringing value to this project.
Inspired by light, we created an identity that breaks away from traditional constraints. The visual identity of Lumen is invisible if it is not lit up. In fact, through its volume, it lives in the shadows and changes according to how it’s illuminated.
For this creation, we received the gold medal at the Strategies of Design Grand Prix 2018 in the category visual identity.