Canal+ comes to visit GROUPE ZEBRA
Curious to know more about the major trends in the biscuit market and to imagine what might be the future development in terms of innovation in this field, the journalists of the Canal + group came to visit us at Groupe Zebra last Wednesday.
They spent the day with us to see how we work and were able to observe a children’s workshop on their favorite tea time snack.
The film crews captured moments from this analysis and strategic recommendation that involves bringing together a multitude of rational and emotional data. An immersion phase that constitutes the beginnings of any innovation project, allowing to then feed the work of our designers to work on the conceptual or prospective design, and then the development of prototypes, for the Innovation platform defined at the end of this first phase of immersion.
The report will be released at the end of March on C8, in the documentary called Focus. The exact date will be communicated to you very soon.